Our Philosophy

Crie Natural was born from a deep desire to elevate what “natural” means in hair and body care. Instead of settling for products that promise purity but deliver mediocrity, we built a line that merges professional‑grade performance with uncompromisingly clean ingredients. Each formula in our portfolio is crafted with you in mind: our clients who value authenticity, quality and results.

​

Guided by my experience as a licensed cosmetologist, master stylist and cosmetic chemist, I hand‑select every ingredient to nurture and enhance your natural texture. Our mantra — “100% No Junk” and “Quality in Products, Integrity in Ingredients” — isn’t marketing fluff; it’s the foundation of our research and development. We rigorously test our products in the salon and in the lab to ensure they perform beautifully while honoring the integrity of your hair and skin.

​

At Crie Natural, we also look ahead. We invest in sustainable sourcing, transparent labeling and innovative formulations that keep pace with modern beauty trends without losing sight of timeless traditions. We believe self‑care should feel luxurious and honest, and we hope our products become a trusted part of your routine.

Thank you for choosing Crie Natural and for supporting our vision to create with purpose and integrity. I’m confident you’ll love these products as much as I loved bringing them to life.

Aminah Lawson, Founder