Updated: October 5, 2025

Background and brand context

Crie Natural is a textured hair and body care brand founded by cosmetic‑chemist Aminah Lawson. According to an interview, Lawson began her career as a cosmetologist and later “developed [her] line Crie Natural for hairstylist[s] that focused on natural hair”. She described Crie Natural as a relaxer‑free salon that created products specific to the services they provide, focusing on curly, textured, natural hair. This ethos informs the sitemap: the main navigation is built around shopping professional‑grade products, educating stylists and consumers, telling the brand story and connecting with the community.

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Top‑Level Navigation

The main menu is organized to guide visitors from learning about the brand through purchasing products to joining the community. Suggested titles, slugs and meta descriptions are provided for search‑engine optimization.

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Home

Meta: Discover Crie Natural — clean, science-backed hair + body care created by cosmetic chemist Aminah “Mina” Lawson. Simplify your natural hair care with quality ingredients and results you can trust.

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Shop

Shop Crie Natural’s full line of professional-grade clean beauty products. 100% No Junk — Quality in Products, Integrity in Ingredients.

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Subcategories

• All Products

• Hair Care

  • Moist Hair Hydrating Co-Wash (Retail)

  • Moist Hair Hydrating Co-Wash (Professional Sizes)

  • Moist Hair Curling Glaze

  • Moist Hair Elixir

  • Moist Hair Detangling Spray

  • Chi’s Hair & Body Wash

  • Lateef’s Herbal Conditioner

  • Netta’s Hair & Skin Refresher

  • JaJa’s Hair & Body Pomade

  • Anandi’s Hair & Body Oil

• Body Care

• Bundles + Sets

• Samples + Travel Kits

• Gift Cards

• Pro Backbar Sizes

• Subscription Plans

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E-Commerce Essentials

• Cart

• Checkout

• My Account

• Order Tracking

• Wholesale Portal

• Affiliate / Ambassador Program

 

Learn

Elevate your knowledge. Explore Crie Natural Education — tutorials, product knowledge courses, and stylist certification training.

 

Subpages

• Product Knowledge Course: Moist Hair Hydrating Co-Wash

• Tutorial Library

• Stylist Certification

• Salon Crie Education Portal

• Blog / Journal: All Things Crie

  • Hair Science & Ingredients

  • Hydration 101

  • Behind the Brand

  • Product Use + Technique

  • Stylist Features

  • Client Transformations

 

About

Meet Aminah “Mina” Lawson — cosmetic chemist, salon owner, and creator of Crie Natural Hair + Body. Learn the story behind our mission: “100% No Junk. Quality in Products, Integrity in Ingredients.”

 

Subpages

• Our Story

• Meet the Founder

• Our Ingredients

• Sustainability + Integrity

• Crie Definition

• Press + Media

• Awards + Certifications

 

Campaigns & Promotions

Explore limited editions, bundle deals, and brand milestones. Join the Crie community as we celebrate innovation, education, and 20 years of clean beauty.

 

Subpages

• Current Promotions

• 20-Year Anniversary Celebration

• Bundles + Gift Sets

• Influencer Program

• Ambassador Sign-Up

• Seasonal Offers

• Product Launches

 

Community

Join the Crie Natural community. Explore our salon, connect with our team, and stay inspired through education, social connection, and self-care.

 

Subpages

• Salon Crie: A Textured Hair Studio

• Book Appointment

• Store Locator

• Contact Us

• FAQ

 

Policies

• Shipping Policy

• Returns + Exchanges

• Privacy Policy

• Terms of Service

 

Engagement

• Newsletter Signup

• Join Our Mailing List / Text Club

• Salon Crie Education Partners / Internship

• Press / Collaborations / Partnerships

 

Footer Links

Socials

• Instagram

• YouTube

• Subscribe on YouTube

• Facebook

 

Quick Links

• Salon Crie

• Shop

• Learn

• Blog

• Contact

 

Legal

• Accessibility Statement

• Site Credits

 

User Journey Flow

Discovery → Education → Purchase → Retention

1. Discovery — Visitors discover Crie Natural via social media, blog articles, or YouTube tutorials.

2. Education — They explore product knowledge, ingredients, and tutorials.

3. Purchase — Add-to-cart options or professional access guide users to checkout.

4. Retention — Continued engagement through newsletters, community, and education.